management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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Management & Marketing no. 1/2014

Exploring linkages between socio-demographic factors and customer loyalty in India
Abstract. Customer loyalty for specific brands has been an important point in marketing planning. In recent years many organizations have identified the need to become more customer oriented with increased global competition. Marketers have realized the importance of building long-term and sustainable customer relationships that add value both for the customer and the company. This paper attempts to understand linkages between consumers
Keyword: loyalty, customer, socio-demographic Factors, Brand, CRM, Relationship.
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