management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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Management & Marketing no. 1/2014

Web interfaces for e-CRM in sports: Evidence from Romanian Football
Abstract. The commercialization of Romanian football has gained momentum during the past decade, as local clubs increasingly focused their efforts on marketing. At the same time, Romanian customers
Keyword: sports marketing, customer relationship management, online marketing, relationship marketing, football.
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[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
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The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
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