management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
HOME VISION and MISSION EDITORIAL BOARD SUBMISSION GUIDELINES ARCHIVES CONTACT
- Open acces -
  Search in site
Search in
 
  Social Media
 
  Databases listing
» RePEc
        › IDEAS
        › EconPapers
  Special Issues
» International Conference on Business Excellence, 18-19 October 2013 - Volume 8, Special Issue
  Manuscript submission

Submit manuscripts to office@managementmarketing.ro
  General information

The journal is published by
Editura Economica, quaterly
Subscription
details

Management & Marketing no. 2/2014

Study on the convergence of Romanian corporate values with socially desirable values
Abstract. Our study consists in a dual perspective on corporate values, which relates core corporate values expressed by Romanian companies with corporate values deemed desirable by the Romanian society. To assess the corporate values expressed by companies, the corporate websites of ninety Romanian companies have been surveyed to collect the statements of core corporate values, which were then content analyzed and classified according to their meaning in thirteen general categories. For the purpose of assessing the corporate values desired by the Romanian consumers, a questionnaire was developed based on the categories of values previously identified, and was further sampled to male and female Romanian citizens of all ages. The questionnaire asked the respondents to choose four corporate values (the average number of corporate values expressed by companies) which they considered desirable in the organizational culture of Romanian private and state‐owned companies. Based on the observed results, meaningful conclusions and potential recommendations have been formulated.
Keyword: consumer values, social values, questionnaire‐based research, social responsibility.
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
 
Conferences
2012.10.12-13
[ archives ]     
Publications
The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
Archives
[ journals archives ]     

Home | About us | Conferences | Publications | Archives | Submission guidelines | Contact