management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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Management & Marketing no. 4/2008

12th grade students’ behavior in the decision making process of educational choices
Abstract. Irrespective of the level and the nature of decisions which he must make, the recruitment responsible for an institution of higher education needs, real, exact, actual, full and relevant information about potential students. To acquire this information, faculties must conduct marketing researches to determine pupil behaviour in decision making process of educational choice. This article presents information about 12th grade pupils’behavior obtained from a survey carried out in Cluj-Napoca high schools.
Keyword: educational marketing, institution of higher education, marketing research.
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