management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
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Management & Marketing no. 4/2013

Approaching corporate social responsibility trough cross sector social partnerships – case study of Bufab Romania
Abstract. In this article we address issues related to cross sector social partnerships as a form of a complex corporate social responsibility policy of companies developed with the purpose of creating social value and economic value. We also highlight the implications of corporate social responsibilities and partnerships and their effects over the entities implicated to follow the same avenue to reach different objectives. Nowadays, more and more not for profit organizations are increasingly thinking their strategy, resources and competencies in business terms which make the partnership with public sector for social purposes easier. Collaborations/ partnerships could be considered an important stimulus for successful corporate social responsibility strategies, and it can enhance significantly innovation and organizational effectiveness. Due to this research, there will be exemplified through a case study how a business can collaborate efficiently with a not for profit organization, by addressing issues that complements the subject studied, identifying ultimately how social involvement of these corporations can provide longterm and sustainable social value.
Keyword: corporate social responsibility, cooperation, strategy, social impact, social value.
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