management
& marketing
Challenges for the Knowledge Society
ISSN 2069–8887
ISSN-L 1842-0206
The official journal of the
Society for Business Excellence
HOME VISION and MISSION EDITORIAL BOARD SUBMISSION GUIDELINES ARCHIVES CONTACT
- Open acces -
  Search in site
Search in
 
  Social Media
 
  Databases listing
» RePEc
        › IDEAS
        › EconPapers
  Special Issues
» International Conference on Business Excellence, 18-19 October 2013 - Volume 8, Special Issue
  Manuscript submission

Submit manuscripts to office@managementmarketing.ro
  General information

The journal is published by
Editura Economica, quaterly
Subscription
details

Management & Marketing no. 4/2013

A marketing perspective on the influences of waiting time and servicescape on perceived value
Abstract. Customer’s value perception of products and services is a variable with important implications on the marketing performance of the organizations. In this article we intend to analyse influences of waiting time and servicescape perception on the perceived value of customers of a dental clinic. The empirical research carried out for the elaboration of this article is part of a wider research concerning the multidimensional approach of the service value perceived by clients. Survey findings show that managers working in organizations that provide medical services must give as much importance to all the elements that form value perception: servicescape perception, waiting time perception, technical quality perception and functional perception. The servicescape concept was assessed using five dimensions: accessibility, facility aesthetics, waiting space comfort, electronic displays, facility cleanliness. In order to assess servicescape and waiting time perception we used a five point Likert scale. In order to select the sample that has been interviewed a nonprobability sampling method was chosen, namely convenience sampling. Data analysis implied testing the normal distribution of values using the Skewness and Kurtosis indicators, testing the reliability of each scale, conducting exploratory factor analysis and finally, research hypothesis testing through simple linear regression.
Keyword: time, servicescape, benefits, sacrifices, perceived value, marketing, medical services
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
[ Abstract ] :: [ Pdf ]
 
Conferences
2012.10.12-13
[ archives ]     
Publications
The Classes of Economic Concentration and the 80% Factor , Cezar Mereuță
Foreign Majority Ownership in the Node Companies of the Main Markets in Romania - Compendium , Cezar Mereuță, Ionuț Pandelică, Amalia Pandelică
Archives
[ journals archives ]     

Home | About us | Conferences | Publications | Archives | Submission guidelines | Contact