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Management & Marketing no. 1/2010
Utilization of e-Logistics in multinational companies
to overcome difficulties of today’s economic environment
Andrei ANGHELUŢĂ,
Academy of Economic Studies, Bucharest, Romania Carmen COSTEA, Academy of Economic Studies, Bucharest, Romania
Abstract. As the incredible growth of the Internet is changing the way corporations conduct
their business. Logistics service providers must consider changing their traditional logistics
system into an e-Logistics system in order to accommodate to the dynamic changes in the
commercial world. The purpose of this study is to provide a better understanding of how
organizations utilize e-Logistics within their supply chain and how to create a competitive
advantage during the economic crisis so that losses be limited if not eliminated.
To reach this purpose, two research questions are stated (two multinational companies),
focusing the factors that influence the e-Logistics system. From the in-depth interviews and
used to collect data, the findings show that the e-Logistics system can be described as a
network creating value process. The findings further indicate that reliability factors,
maintainability factors, software factors and facility, transportation and handling factors, all
influence the e-Logistics system.
On the other hand, availability factors, economic factors, organizational factors and test and
support equipment factors are of low-level importance for e-logistics system. The second part
of the paper focuses on how e-logistics will change the multinational traditional logistics
systems and how we can measure (Key Performance Indicators) these changes.
Keyword: competitively, e-logistics, economic crises, measure (key Performance Indicators).
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