Management & Marketing no. 2/2010

Supply chain management and the Romanian transition

Daniel GLASER-SEGURA,
Texas A&M University, San Antonio, USA

Abstract. The purpose of this paper is to perform a systemic analysis of the Supply Chain Management, and to show what are the essential aspects of such a complex process. Actually, it is an integral perspective of intra- and interorganizational management activities aiming at the optimization of all important tangible and intangible fluxes and forces acting in a multifield framework. In the same time, we are looking at the Romanian transition and show how such a new perspective can be applied to the business environment. The analysis is challenging, since Romania is in a deep change process from a centrally planned economy toward a free market economy.

Keyword: management, supply chain management, system analysis, transition economy.

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